These days, it is often perceived that a company can competently take good pictures, with just a basic camera.
The actual cost of Photographic Equipment can be little understood.
A recent robbery of a Photo Studio, shows the cost that the Photographer has to invest to be able to achieve good images.
This does not even include the skill levels required.
Here is the full article:
Studio Robbed
A professional photographer will invest significant time and resources to deliver a high quality product.
Hopefully all will work out well for this photographer and the criminals will be tracked down.
Thursday, 29 September 2011
Venture Photography thrown a lifeline.
In this age of economic turmoil, it seems that Venture Photography have been having plenty of problems.
Known up and down the country for their systematic shooting style and being available on many a high street, it seems the market is having trouble bearing the cost of such an operation.
Full details here:
Venture lifeline.
In times like this, production costs have to be kept down and controlled and markets have to be very carefully gauged and marketed to.
Known up and down the country for their systematic shooting style and being available on many a high street, it seems the market is having trouble bearing the cost of such an operation.
Full details here:
Venture lifeline.
In times like this, production costs have to be kept down and controlled and markets have to be very carefully gauged and marketed to.
Monday, 26 September 2011
Spurs rebrand with photography
It seems that Spurs (Tottenham Football Club) are also taking their branding seriously.
It is interesting that they have chosen to give a higher priorty to the photography element.
Which suggests that a realisation of the importance of this has hit the company:
Spurs Rebrand
Is your brand in need of a photographic makeover?
It is interesting that they have chosen to give a higher priorty to the photography element.
Which suggests that a realisation of the importance of this has hit the company:
Spurs Rebrand
Is your brand in need of a photographic makeover?
Photography and marketing a nation
Photography and Marketing are inexplicably linked.
We live in a world where visual communication is the most powerful form of communication known to man.
Much of that imagery is communicated through the lens of a camera.
But how effective and powerful can it be?
A recent Awards ceremony in Pakistan showcased such an attempt to re-brand a country.
The fact that people even engage in such an idea shows how important photography is in branding.
Consider this attempt at a re-branding exercise for the country of Pakistan:
Re-branding Pakistan
Branding is more than a logo, branding is the visual imagery a potential customer is faced with.
And that goes deeper than the front page of a website.
Every image is an opportunity to sell a brand.
And every image is an opportunity to fail to sell a brand.
So if it is good enough for a nation, it should be good enough for any company.
We live in a world where visual communication is the most powerful form of communication known to man.
Much of that imagery is communicated through the lens of a camera.
But how effective and powerful can it be?
A recent Awards ceremony in Pakistan showcased such an attempt to re-brand a country.
The fact that people even engage in such an idea shows how important photography is in branding.
Consider this attempt at a re-branding exercise for the country of Pakistan:
Re-branding Pakistan
Branding is more than a logo, branding is the visual imagery a potential customer is faced with.
And that goes deeper than the front page of a website.
Every image is an opportunity to sell a brand.
And every image is an opportunity to fail to sell a brand.
So if it is good enough for a nation, it should be good enough for any company.
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